ELF is proud to be an official sponsor of The Distinguished Gentleman’s Ride (The DGR), which brings more than 125 000 “Gentlefolk” on classic and vintage-styled motorcycles, riding across 700 cities in over 100 countries across the globe.
What is it?
The Distinguished Gentleman’s Ride was founded in 2012 in Sydney by Mark Hawwa, a motorcycle passionate. He decided to create a themed ride that would be a great way to combat the often-negative stereotype of men on motorcycles, whilst connecting niche motorcycle communities together. He had the idea when he saw a photo of actor Jon Hamm (Mad Men's Don Draper) astride a classic bike and wearing his finest suit.
To do so, the idea came up to organize once in the year an event where people could celebrate the art of being dapper and classic custom motorcycles. A few years later, the association decided to use the opportunity of having a growing audience to give an ethical sense to this recreational ride by raising funds and partnering with The Movember Foundation (active in the fight against cancer and mental health issues). In previous years, the proceeds from The Distinguished Gentleman’s Ride provided more than $6 million for these causes.
How does it work?
Women and Men riding all types of classic and vintage motorcycles may enter the 2022 DGR, including the Café Racer, Brat Styled, Chopper, Scrambler and Classic Scooter. For riders, the dress code is “dashing and dapper”. After registration via gentlemansride.com, select the city to ride in and choose the team you want to raise funds for. These are the few short steps to follow in order to become a Distinguished Gentleman Rider.
As a premium lubricants brand, ELF decided to join the ride where riders are more than welcome to enjoy the experience globally by raising money for the ELF Fundraising Team.
Committed to meeting the needs of all motorcycle riders, ELF is an iconic brand with a legendary history, standing out to bring passion and emotion in riders’ daily life. With this philosophy in mind, ELF highlights an exclusive range of lubricants, especially formulated for motorcycles and scooters: ELF MOTO. With an unparalleled heritage, ELF Lubricants shares your passion for motorcycles and provides every rider with confidence and an enhanced road riding experience.
The co-branded merchandise
As part of its quality and excellence history, ELF launched in 2019 a merchandising division where textiles products such as polos, jackets and caps are sold. 100% French-made and local, these articles are meant to offer a wide range of high-quality products to demanding customers.
The new ELF x DGR partnership was a good reason to carry on this way and has thus, started a new line of products including a key ring, a newsboy cap, and a limited edition of mid-season jackets (the serial number of the jacket is written inside!). For more information on this, do not hesitate to go to www.myelfstore.com.
In addition, ELF will offer a range of apparel and accessories for sale that echo the brand’s history, in collaboration with The Distinguished Gentleman’s Ride. A portion of the proceeds will be donated to the association and The Movember Foundation.
For more information regarding The DGR, please click here.
DGR 2022
We are delighted to confirm that ELF once again for 2022, is the official motorcycle lubricants sponsor of the Distinguished Gentleman's Ride. For the fourth year, we are proud to support the DGR and take part in their cause which is promoting men’s mental health.
Join our team for The Distinguished Gentleman's Ride!
On Sunday the 22nd of May, we are teaming up to ride in The Distinguished Gentleman's Ride with fellow men and women across the globe to raise funds and awareness for prostate cancer and men's mental health on behalf of Movember.
Join the ELF Fundraising Team and be in with the chance to win a unique MotoGP or Superbike prize.
The highest ELF fundraiser will win the opportunity to attend a chosen MotoGP or Superbike race including all flights, accommodation and entry to the associated event as guest of ELF Lubricants.
Visit the DGR ELF Team and sign up to participate